“He uses statistics as a drunken man uses lampposts, for support rather than illumination.” This observation from English scholar Andrew Lang works equally well for quotations. The device of quoting some famous person is typically used to introduce or support a premise made in a presentation, sales pitch, or advertisement—the way I just did in introducing this article. But if you’re using them solely in that context, you could be overlooking an illuminating aid. Quotations are indispensable tools in crafting presentations, both at the brainstorming stage and in authoring. Here’s an example of how to use them for preparing and […]